Javed Music

                                         Projects

Client: MTV USA

Campaign: Pax=Peace

Musical Genre: Eclectic

MTV wanted a campaign that made their audience take notice and go “WTF?”

Writer/Director Pam Sonicx delivered on MTV’s challenge.

Pax=Peace is a 30 spot brand campaign promoting global oneness and messages of compassion and tolerance. This provocative campaign aired on MTV around the world. Audiences watching reality shows like Punk’d and Jersey Shore were unexpectedly exposed to these beautiful moments with luminaries such as Desmond Tutu, Deepak Chopra, Ekhart Tolle, Caroline Myss and others  espousing ‘We Need Each Other’ and ‘Think Compassionately’. The campaign was met with intrigue, fascination and curiosity – just what MTV wanted.

As the composer on the project, it was exciting to explore the juxtaposition of elements from around the world. I discovered that Tuvan Throat Singers singing over club beatz and Buddhist Monks blending with Gregorian chants could work. It was definitely a ‘once in a lifetime’ experience.

 Client: MTV USA

 Campaign: Pax=Environment

 Music Genre: Eclectic

Continuing the Pax campaign with an emphasis on increasing Environmental Awareness.

Writer/Director Pam Sonicx created 20 spots for this brand campaign promoting global awareness of environmental issues and asking people to reconsider how they consume and how they care for Mother Earth. Gorgeous imagery along with delicate messages from visionaries like Louise Hay, Dr. Wayne Dyer, Dr. Deepak Chopra and many others helped to highlight the beauty of the world we live in and our responsibility to make the world a better place.

As a composer this was a chance to use environmental sounds and Western and Eastern instruments to create a mosaic of global musicality.

Client: Nickelodeon UK

Campaign: Let’s Play 

Music Genre: Children’s Music

Let’s Play is a set of short films for Pre-School kids created for Nickelodeon UK.  Using cut-outs of common household items to create each of the elements this is a bright and vibrant campaign.

When I told the producer I wanted to write some smart children’s music, he insisted I immerse myself in 1950’s Soviet children’s animation. Not surprisingly, my early drafts sounded closer to a Requiem than a nursery rhyme but eventually, it evolved into a playful soundtrack that involved using children’s toy instruments and unique sounds that came together quite organically.

Project: Tesla’s Children

Format: Feature Length Documentary

 Music Genre: Cinematic Electronica

Nikola Tesla – the original mad scientist/genius never had children but he was a towering inspiration to generations of  renegade scientists and inventors who followed in his footsteps. This documentary explores the lives of some of these modern day inventors.  This was funded by a Canadian broadcaster and so far has aired in Canada with more air dates globally to be announced.

From a musical standpoint, I wanted to build a soundtrack that relied heavily on analog synths and pulsating arps that carried that classic retro electronica vibe. That was all the excuse I needed to blast a lot of  Jean Michel Jarre and Kraftwerk to get in the zone to create. Heaven! 

Project: Les Bons, Les Méchants, et la Bicyclette

Format: Feature Length Documentary

Music Genre: Cinematic, Rock, Funk

This CBC documentary asked the question, “Why is being a bicyclist in Toronto so dangerous?” and what are the policies (or lack thereof) that help shape the cyclist scene in Toronto? The story then moves to Montreal to investigate why that city succeeded in transforming itself into a bike-friendly city.

The project called for fun, quirky music interspersed with tense cues – reflecting the energy of biking in big cities.

Project: Annual Getaway

Format: Feature Film

Music Genre: Suspense/Crime Drama

Every year, five good friends get together for an annual week long holiday. But this year, the situation takes an extreme turn as their cabin is invaded by kidnappers who start playing a deadly game with the occupants. As their vacation of terror continues, bizarre alliances, double crosses and the perfect crime eventually reduces an isolated vacation cabin containing eleven individuals down to two surprising survivors.

I had such a blast writing the music for this suspenseful film. In fact, I find writing dark music fun. Is that strange?

Project: Forces of War 

Format: Mobile Games

Music Genre: Military/Action/Epic

I’ve created music and sound design for numerous mobile games for Uken Games. These included brand splash pages, Forces of War, Bazingo and Monkey Island. 

Writing music for mobile games presents some unique challenges – audio file sizes need to be small, the sound fx library has to be versatile i.e. use and reuse, and cues must sound good when looped and heard repeatedly. There’s just no room for musical fat – always a good reminder of how the medium affects the approach and outcome.